8ON8 was founded in 2017 by Li Gong upon his graduation with honors from Central Saint Martins, as a canvas for his creative vision for retrofuturism. Combining his unique interpretation of the past and an imagined cityscape of the future, Gong fuses the two into a bond to the world we live in. The authentic visual lexicon intensifies the designing presonality with emotions, zooming in on the life slices of the elevated and sophisticated urban dwellers from a variety of perspectives. With a focus on both fashion and function, 8ON8’s design is led by functionality and wearability. Rich layering and precise construction are built through a keen eye for the body-garment relationship, a modern touch of athleticism and retro-inspired colors. 8ON8 debuted at London Fashion Week in 2019 and fixed on its fixed its brand list ever since. Looking for global efforts to envision creativity through eye-catching designs, the brand teamed with ASICS, a leading-edge sports brand in Japan and the world, since 2020; joint hands with CANALI, a maker of fine tailoring from Italy, in 2021; and will collaborate with GAP in the second half of 2023 with a unique capsule for the Asia-Pacific region.


With the Grand Prix LVMH Scholarship, Li Gong, the Founder and Creative Director of 8ON8, graduated from Central Saint Martins (CSM) with honors and was highly praised by BoF and Sarah Mower, a renowned fashion critic and columnist for American Vogue, at the 2017 CSM’s MA runway show at the London Fashion Week. In 2018, 8ON8 was awarded “10 Asian Designers to Watch” and “Best Emerging Designer” at the Shanghai Fashion Week. Gong was among the Forbes China 30 under 30 in 2018, and won “GQ China Presents” in 2019 and began his journey at London Fashion Week season after season. He has led 8ON8‘s collaboration with ASICS since 2020 delivering multiple distinctive capsule collections worldwide, and contributed as the Creative Advisor of sport styles for ASICS in China. Gong began his new creative endeavors with CANALI, a maker of fine tailoring from Italty, in 2021 with a global capsule of menswear.